E-marketing

BookingHound offers a powerful suite of optional marketing tools that includes email marketing, SMS communications and on-line surveys.

Email marketing:

The BookingHound Email Marketing system allows you to fast and effectively communicate, update and promote your business brand and keep in touch with your customers.

As you would expect, you can control every aspect of a campaign, from creating a targeted list, personalised newsletters, to measuring your results + much more.

If you’re thinking of using email marketing for the first time, you’re about to make a good choice.

Permission-based email marketing is an extraordinarily cost-effective and powerful tool. Get it right and you’ll see ROIs you never dreamed of with traditional direct mail!

But how can you make sure you get it right?

Answer – choose BookingHound’s email marketing system as it out-performs on:

• The design of the emails you send – a professional looking HTML email is essential to grab and hold interest, maximise response, and maintain your brand presence. And it needs to be quick and easy to create.
• The deliverability of your email marketing campaigns – sender reputation and authentication are critical factors when it comes to making sure the marketing emails you send out, actually reach their targets.
• Your campaign tracking and reporting – detailed reporting on how your customers respond to your email marketing campaigns is crucial to increasing the success of campaigns.

SMS Communication:

SMS communication is an effective, direct and cost effective communication tool. You can create and send personalised bulk SMS messages straight from your BookingHound account.

With BookingHound you can create a message up to 160 characters and send bulk text messages to any UK mobile phone number, quickly and economically.

On-line Surveys:

“It’s not just who you know – it’s WHAT you know about them.”

Online customer research can make a big difference to your business.

If you can find out who your ‘customers’ are, what they look like and how they make their buying decisions, then you can tailor your products, service, sales methods and marketing messages to hit home every time.

Surveys are an efficient and cost effective way of collecting customer data.

Online surveys in particular enable you to engage with a large percentage of your database at low cost.

Why online?

Online surveys can be made quick and easy for your recipients to complete which leads to an encouraging response.

Analysis of customer data collected online is more efficient than that of traditional surveys as there is no need to re-key or capture the hard copy responses.

And with BookingHound’s online Survey tool, the data you capture can be automatically matched and appended to your E-marketing customer database.

View E-marketing features list