GDPR – Why? and What Is It?

2018 has been a big year for data protection and a lot has changed. Yes, we are talking about GDPR. BookingHound is here to break it down for you.

On the 25th May 2018, the most significant piece of European data protection legislation to be introduced in 20 years came into force. The EU General Data Protection Regulation (GDPR) replaces the Data Protection Directive 95/46/EC which was enacted in the UK through the Data Protection Act 1998 (DPA 1998).

The aim of the GDPR is to strengthen data protection for EU citizens and residents and to give them greater control of their personal data.

Maximum fines where a data breach occurs have risen from £500k to £17 million or 4% of global annual turnover for the preceding financial year.


What rights do YOU have as the customer?


The GDPR strengthens the rights of your customers in several ways, including:


  1. The right to object. A customer can object if their details are being used for direct marketing.


  1. The right of access. A customer can request a report on their data held including where the data you took came from and to whom it might be disclosed. You must also reply to a request for data within one month.


  1. The right to be forgotten. The customer can ask for their data to be erased from your systems.


  1. The right not to be subjected to purely automated processes. For example, if a customer is refused insurance by an automated system they can call and ask for a manual review.


You’ll be delighted to know that BookingHound offers a ‘GDPR Ready Check Out Question’ that you can set up as an option on our booking system. To find out more visit our short blog post, ‘GDPR Ready Checkout Question’ or feel free to contact us directly through email at or call us at +44(0)2087360566


BookingHound have updated their privacy and data protection policies.