The goal and challenge is to move your enquirer from a sales ‘suspect’ to being your customer – but what are the stage of how this is done ?
Stage 1. Awareness & Interest
Your sales ‘suspect’ may have engaged with you in some form which might be via your website, phone or an existing customer.
What you offer has attracted their interest.
This is the first time your sales prospect may learn about you or your organisation. This is a key time for you build rapport and trust.
Stage 2. Suitability
As the sales ‘suspect’ knows a little more about you, your company and what you can offer, its at this stage there has been a change as they are now more of a sales ‘prospect as you are now being considered as a possible supplier.
Stage 3. Matching
This is the part of the process that your sales ‘prospect’ must clearly understand your offerings and decide if it matches what they want/need.
If appropriate, keep in touch with your sales ‘prospect’ to ensure there are no barriers for their eventual purchase.
Stage 4. The Sale
This is what its all about but just sometimes, a sales prospect might need a little encouragement to make a purchase.
With Bookinghound, you can do this in a variety of ways which includes the use of Promotion codes, Group pricing offers, peak vs Off peak pricing incentives plus many other methods.
Stage 5. Keeping the Customer
Now you have won that hard earned customer, do what you can to retain them.
Consider keeping in regular touch vie email newsletters or offer promotions via SMS which are two examples of features available within Bookinghound.