In a deal aimed to create the largest experiences booking platform in the UK, Beyonk has acquired Goliath Reservation Systems – trading as BookingHound – a specialist online booking and management platform for activities, experiences and attractions.
The deal will consolidate over 6,000 bookable experiences across the UK, and over one million unique event instances.
Beyonk CEO, White states, “Our goal is to build the World’s biggest Experience Booking Platform. That begins with empowering experience providers to grow their businesses with powerful software, whilst providing white-label marketplace software to major event promotion platforms, so consumers can easily find and book experiences. Part of our strategy is to bolster our 250% annual organic growth rate with inorganic growth. For all of our white-label marketplace users – from tourist boards to travel brands – they’ll have access to more inventory to sell to their millions of website visitors. Whilst we’ll be able to serve more specialist businesses through what we believe is the most configurable platform on the market with BookingHound.”
BookingHound was established over 12 years ago and has since built a feature-rich online booking platform that helps millions of customers book thousands of experiences.
BookingHound Founder and CEO, Mike Cohen stated, “This transaction presents an exciting opportunity for BookingHound shareholders and our community of users, where more resources will be invested into developing the BookingHound platform. By joining our respective companies, we have now created the largest independent experience booking platform in the UK, which we have every confidence the Beyonk group will be able to replicate across other regions globally.”
Cohen further commented, Martin Finnegan of Punter Southall Law, gets the mindset and commercial drivers of entrepreneurs. He never lost sight of that whilst helping us get the transaction over the line.
The price paid for BookingHound is confidential but as White states, “This is a 7 figure transaction size based on the scale the Bookinghound shareholders managed to reach within their business.”
Beyonk intends to offer BookingHound functionality to complex businesses that require a large range of features, whilst focusing on ensuring Beyonk remains a simple platform that caters for the majority of the market where additional functionality can be added in through their app store.