For many companies that take bookings, there’s an unspoken rule – if it’s working well enough, don’t fix it. When it comes to taking bookings, that means many don’t stray from old-fashioned telephone-based systems, which typically require members of staff on hand or coordinate and organise bookings by hand.
Needless to say, there’s a better way of doing things, however. We speak, of course, about online booking systems. Online booking systems like BookingHound work by providing a secure and customisable booking platform by which your customers can see event/activity availability and book and pay for a desired product or service; making it simple but engaging.
As a supplier of online booking platforms for operators both big and small, we’ve seen the Impact an online booking platform can have on a business, boosting sales and greatly simplifying the booking procedure for both customers and staff.
We’re also aware that sometimes, the advantages and disadvantages of online booking systems might not be immediately obvious. That’s why we’ve put together this guide to share with you the advantages and disadvantages of an online booking system.
Online booking systems saves your staff time
This advantage speaks for its self. Because BookingHound can be fully automated, if there’s space available for a given date, your customer can choose their options, pick a date and time, pay and receive an email confirmation without any human interaction on your end – freeing up your staff to do more ‘valuable’ things with their time.
A modern approach to booking
Today’s customers aren’t discovering companies through telephone books, and they aren’t finding information about your products and services by sending off for a catalogue. No, they’re increasingly finding out everything they need to know about you’re offering by heading online.
There’s no shortage of reasons why that’s the case, but you’d be missing out on a huge advantage by not making the most out of the tremendous opportunity the internet offers businesses. By integrating your booking platform with your product pages, you can go where, increasingly, all of your customers are.
A disadvantage would be that you require internet access.
Though internet access is widespread these days, it remains true that one of the disadvantages of online booking systems are their reliance on an internet connection. In order to book through an online booking system, your customers will have to have access to the internet. This can be on their smartphone, tablet, computer, laptop or any other internet-enabled device.
That’s why at BookingHound, our system, enables you (the operator) to maintain telephone bookings. So customers can still call you, and with your own personal login you can get into the system take a booking and even process payment over the phone.
Apart from that one disadvantage there is none!